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Hudson’s Bay Case Study NotesBeloved in the Canadian retail landscape because of its rich Canadian heritageoFaced significant pressure from investor land &buildings investment management (LBIM) after recording a 201 million dollar loss in the second quarter of 2017.oFailure to monetize its real estate assetsLBIM alleged that HBC was withholding information about a potential offer from management to take the company privateoHBC responded by focusing on cost cutting measures, including 2000 jobs in June2017, and the renewal of its interest in e-commerce portfolio. oHBC’s efforts were not doing enough which saw CEO Gerald Storch to step downCanadian retail market -> increasingly pessimistic for a brick-and-mortar department store.Humble Beginnings:Oldest retailer in the Canadian market. Started as a fur trading company in 1670.Began its transformation into a department store retailer in the early 20thcentury, with amodernization program in 1912 which put stores in Calgary, Edmonton, Vancouver,