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Q3. How sustainable is Apple’s competitive position in smartphones? Ans: Competitors:The dynamic of the smartphone market were shifting rapidly. The iPhone’s greatest competition came from android. As more manufactured entered the smartphone market they offered more variety, lower prices and comparable set of application Apples’ IOS fell gradually with the growth of Android. Competition was fierce in the smartphone industry as Apple at the high-end market getting a stiff competition from aggressive low-end Chinese manufactures. Most feared competitor in the market is Xiaomi from China. Selling high end specification with low price. Microsoft tried to imitate Apple by launching Nokia’s Lumia. Google’s competitor to apple’s app storecalled play store. In 2014 the number of apps surpassed the number from apple app store.Buyer: Switching cost for buyer is higher if the customers are locked into products like Apple iCloud suit of service, iTunes, iWatch. Even if iPhones are priced at a premium, the synergies consumers