Course Title: BUSM 2500Semester: SPR 2020CRN #: 30075Instructor Contact Information: Name: Lisa LewinsPreferred Contact…either Text or Call: 216-346-9036 cellEmail Address: [email protected]Email Etiquette/Subject Line: BUSM 2500 classOffice Location: T-152Office Hours: TUES 3:30-4:30pm WED 10am-5pm THURS 10-11am & 3:30-4:30pm***The preferred method of communication for this course is through text and phone calls.…remember that the most effective way to resolve in-depth issues is through a conversation eitherin person or by telephone. Text or call 7 days per week between 9 a.m. and 9 p.m. Emails willreceive a response within several days. Class Meeting Days and Times: Online onlyRequired Text(s): Grewal and Levy, Marketing, sixth edition; NY, NY: McGraw-Hill Education. 2018. (See Blackboard Info tab.)Course Description:This course covers activities, analysis, strategies, and decision making in the context of the environment of marketing and other business functions. Topics include: integration of product, price, promotion and distribution activities; research and analysis of markets, environments, competition and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumer and organizational customers. The course also covers planning and decision making for products and services in profit and nonprofit, domesticand global settings. Course Prerequisite: BUSM 1300.Content Outline: available upon requestCourse Objectives: 1. Describe how marketing impacts all areas of business. 2. Develop the ability to identify markets, determine and respond to customer needs, and evaluate marketing programs. 3. Develop recognition of the firm’s marketing strategy and an understanding of how that impacts the firm’s marketing mix. 4. Develop students’ability to identify strategies which have led to success and failure of existing firms. 5. Demonstrate how external environmental factors impact market opportunities and threats. 6. Illustrate and develop the ability to recognize international marketing opportunities.Federal Compliance Statement: It is expected that students will spend two to three hours, minimally, outside of the classroom/laboratory performing course-related work 1
such as readings, research, homework assignments, practical’s, studio work, and other academic work for every hour of instruction spent in the classroom/laboratory.