TMP120 – Winter Semester 2020 Business Strategy & LeadershipCOURSE & TA INFORMATION Monday and WednesdayJan 8th– March 11th2:00 - 3:50pm 50781Room: 1425TA: Geoff Cook[email protected]5:00 - 6:50pm 63404Room: 1160TA: Virginia Leavell[email protected]CONTACT INFORMATION Available Hours: 11:30 – 1:30 M&W Phelps 2214. Drop me a meeting request for a 30min slot during this period, if its already booked I’ll suggest the next available timeIf these times don’t work, e-m me directly to arrange alternative [email protected]Michael-James HeyBEng (Hons) CEng Units: 4.0Course Overview:This course provides an introduction to business strategy, principles and practices required for developing skills for business success, professional development and societal benefit. Students will be exposed to key management theories, models and tools in strategy, finance, accounting, research & development, marketing, sales, service, HR and TQM (total quality management). We will also explore the role and impact of leadership in achieving business value through organizational effectiveness and capability. This course utilizes readings, case studies and a computerized simulation to develop and apply an integrated knowledge of the enterprise-level business system. Using a general leadership and management perspective, you will evaluate a company’s external competitive environment, projected business opportunity, advantages and gaps, and business drivers. You will learn through individual work, class discussions, group projects, and team efforts. In addition to demonstrating your knowledge of concepts, terms, and application of business and strategy, you will have an opportunity to enhance your group communication and public presentation skills. Learning Objectives: 1.Understand what comprises a business strategy. 2.Gain knowledge of the “language” of business, financial statements, and how they are used to analyze companies and inform a strategy. 3.See how competitive advantage is gained through differentiation, operations, innovation, HR, TQM and marketing. 4.Apply your knowledge through team exercises, using a realistic, competitive, multi-period computer-based business simulation. 1Updated Jan 3rd2020
TMP120 – Winter Semester 2020 Business Strategy & LeadershipTEXTBOOK, CASES AND READINGS:Note on textbooks: Used versions (any edition will work) are available online and at the UCSB Library.
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Management, 1981, Trondheim Tramway stock, Route availability, Robert Higgins