Rhetorical Analysis of the CDC - FINAL.docx - ENG-105 12...

This preview shows page 1 - 2 out of 5 pages.

ENG-10512 JULY 2019Virgil MathesRhetorical Analysis of the CDCThe Centers for Disease Control and Prevention (CDC) effectively informs their audiencethat Attention-Deficit/Hyperactivity Disorder (ADHD) is a serious issue that affects children and can go unnoticed into adulthood. Through the skilled use of the three main persuasive appeals pathos, logos & ethos any writer or speaker can clearly communicate their main point to their audience, regardless of the topic. Pathos is an appeal to emotions or emotional disposition of the audience, logos is an appeal to reason or logic of the audience, and ethos is an appeal to the credibility or character of the speaker or writer. The Centers for Disease Control and Prevention effectively uses the three persuasive appeals of pathos, ethos and logos to educate their audience on various subjects regarding Attention-Deficit/Hyperactivity Disorder.The Centers for Disease Control and Prevention strategically utilizes the Ethos persuasiveappeal by systematically referring to themselves throughout the page in a positive manner establishing them as an authority to be trusted. The top left-hand corner of the page states “CDC 24/7: Saving Lives, Protecting People” (CDC, 2019). This is clearly placed there to provide a sense of trust and assurance with the CDC. Reminding the readers that they constantly save livesand protect people is a great way to establish trust with any audience that may be unfamiliar withthe CDC and their objective. The CDC also mentions on their page that they sponsor an organization called The National Resource Center on ADHD. Identifying that they sponsor an

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture