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Leah Beguin TMP 120 Patagonia case February 10th, 20201.Evaluate Patagonia’s business model. How important to Patagonia’s business model is its environmental position?Patagonia’s business model is essentially founded upon being environmentally friendly. Achieving growth, being profitable and minimizing ecological expenses are the goals of Patagonia. The founder wanted Patagonia to represent an “experiment” to “challenge conventional wisdom and present a new style of responsible business. The company’s philosophy is making a minimum environmental impact along the overall value chain to increase the productivity of natural capital. The core of its business modelis to differentiate them from similar competitors by its company’s value proposition of sustainability, which acts as the source of its competitive advantage. To differentiate itself, it creates superior quality products and minimizing its impact on the environment by using anti-odor chemicals or not using