This case study will analyse the various interactions between the managers of Resorts World
Sentosa (RWS) and its relevant stakeholders. Both the incidents regarding the whale shark and
dolphin exhibits will be analysed with regards to the stakeholders involved (that were mentioned
in the case), their interests, powers, coalitions, saliency and how RWS engaged them.
RWS is one of the world’s most expensive integrated resorts, valued at $6.59 billion. It aims to
enrich the public understanding and knowledge of marine conversation, with its Marine Life Park
(MLP) acting as a showcase for marine education and stewardship. In 2006, RWS announced
that it would bring in both a whale shark exhibit and a bottlenose dolphin exhibit in MLP.
However, not long after, it received heavy criticism from various animal activist groups. In this
case, it was the Society for Prevention of Cruelty to Animals (SPCA) and the Animal Concerns
Research and Education Society (ACRES).
3 years later, RWS revealed that they wouldn’t be proceeding with the whale shark exhibit and
instead, would focus on pushing out their dolphin exhibits. It soon imported 27 Indo-Pacific
bottlenose dolphins from the Solomon Islands. This was for the purpose of starting up a
potential breeding programme. Unfortunately, two of their dolphins did not make it back to
Singapore and died at a holding area in Langkawi.
This was the start of many issues, inciting the previously-mentioned animal activist groups and
other supporters to step forward and attack RWS through engaging its business, government
and public stakeholders.