Case-Airbnb in 2018.docx - 1 Using the example chart in the textbook for business models illustrate and compare the value proposition for Airbnb large

Case-Airbnb in 2018.docx - 1 Using the example chart in the...

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1. Using the example chart in the textbook for business models, illustrate and compare the value proposition for Airbnb, large hotels such as Marriot and Hilton and bed & breakfasts. The value proposition that Airbnb offers starts with the low cost aspect, as it is substantially cheaper than most other housing accommodations. Not only do customers get value from saving money, but both the provider and the customer benefit from the ease of the online marketplace that is Airbnb. The last major aspect of Airbnb’s value is the customers to want to feel an actual connection with the host, the culture of the area, and the community that surrounds it. The value proposition that Hotels provide is essentially comfort, cleanliness, and the plethora of amenities. From spas to fine dining to pools and views, hotels cater more towards customers who value several segments and activities within one facility, so that the stay is more of an all-around vacation in its own. Another value that hotels is that they can accommodate just about any size group, any kind of person, and offer several different options for both. Lastly, the value proposition for Bed and Breakfasts lies solely in the environment that the customers wish to be in. Bed and Breakfast’s offer a cozy, quiet, and personal ambiance which
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