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Unit 4 Midterm Case Study The Globalization of Wal-MartMicaela PollardPark University IB 315Professor Miles09 February 20201 | P a g e
Unit 4 Midterm Case Study SummaryFounded in Rogers, Arkansas by Sam Walton in 1962, Walmart is one of the largest retailers in the world. (Ball, Geringer, Minor, & McNett 2013). In the U.S. the growth of the Company started to be limited. At this point, international expansion was a critical part for this business because they overtook the United States market. With new markets and larger profits onthe sight, Walmart needed to expand internationally. International strategy main goal is to create competitive advantage that is sustainable over time. Once success internationally began, their profits increased. In 2010, 24.7% of Walmart sales were made internationally that is how big of impact, the expansion to other markets brought to the company.ExpansionWal-Mart invested over half a billion dollars in IT satellite facilities to connect its worldwide stores to headquarters. Headquarters could complete stock- taking of each item for more than 4,000 stores worldwide in one hour. Wal-Mart started to expand abroad in the 1990s and opened its first store in Mexico, in 1994 operations began in Canada. Furthermore, expansion took place in Argentina and Brazil in 1995, China in 1996, Germany in 1997, South Korea in 1998, the United Kingdom in 1999, and Japan in 2002. By that time there were operations in more than 2,740 stores with over 500 memberships in warehouse stores in the United States. Most of the revenue came for the United States, however international expansion would continue. Not having

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