This document is Information Brochure TemplateIt is part of the supporting resources for Assessment Task 1 of BSBMKG418.Success College AustraliaInformation BrochureMarketing Communication IndustryWhat is marketing communication?Define the term marketing communication in at least a paragraph, explaining marketing communication inthe context of the marketing mix.
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Major types of marketing communicationBriefly explain each of the major types of marketing communication methods.
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What is integrated marketing communication?Define the term.
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Key features of integrated marketing communicationWhat are the key steps involved in integrated marketing communications? This information will assiststudents to see what is involved in marketing communications.
