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This document is Information Brochure TemplateIt is part of the supporting resources for Assessment Task 1 of BSBMKG418.Success College AustraliaInformation BrochureMarketing Communication IndustryWhat is marketing communication?Define the term marketing communication in at least a paragraph, explaining marketing communication inthe context of the marketing mix.
Major types of marketing communicationBriefly explain each of the major types of marketing communication methods.
What is integrated marketing communication?Define the term.
Key features of integrated marketing communicationWhat are the key steps involved in integrated marketing communications? This information will assiststudents to see what is involved in marketing communications.

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