SOC20206/02.2020T.V CritqueMass media has an immense influence over society, and it contributes to how we look at the world around us. Throughout our society, it can be examined that the media plays a part an important role on social norms, how we perceive these norms and apply them to our everyday lives. Network television has ability to use mass media in order to generate revenue by capitalizing on these social norms through the basis of entertainment. Thus, content within the entertainment provided to us is compromised as a result of producer’s efforts to satisfy for the network’s profit-driven ideologies.Friends is a multiple award-winning sitcom based around the lives of six best friends living in New York city. The six friends: Ross, Chandler, Joey, Phoebe, Monica and Rachel all undergo life experiences relating to work, relationships, family, marriage, and other walks of life.However, the networks concern for reducing financial risk compromises the content within the episode “The One with the Sonogram at the End”. Throughout this episode, it can be noted that the main characters are heavily influenced by gender roles and portray certain stereotypes pertaining to social norms. In addition, the episode relies on some rather typical humour that doesn’t step beyond any innovative boundaries. As mention by Richard Butsch in this article, thereasoning behind this is lack of innovation from producers due to risk avoidance. This is the network’s first concern which is fueled by profit-driven motives (Butsch, 2011). In the beginning of the episode, the group is discussing the events leading to sex. The girls argue that ‘kissing’ is as important as any other part of the process, in which Joey responds with “Yeah right, are you serious?”.