Derrick Davis 10/30/2019 Doing Better at Doing Good This paper sought to explain the various factors marketers must consider when engaging in Corporate Social Responsibility. Corporate Social Responsibility is an evolving business practice that incorporates sustainable development into a company’s business model. It has a positive impact on social, economic and environmental factors. This paper examines the company- specific inputs, and the internal and the external outputs from consumers, the consumers themselves, and the social issues surrounding Corporate Social Responsibility. Company specific inputs are one of the major categories that marketers must consider when engaging in CSR activities. In this paper company specific inputs are broken down into six different categories they are as follows: Community Support, Diversity, Employee Support, Non- U.S Operations, and Product. These are the categories that companies can engage into CSR activities. A key challenge for companies engaging in these activities is to accurately identify the
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- Fall '09
- Corporate social responsibility, company’s business model