Chapter 2 Notes Ethics Matter: Ethical Systems Ethics are the rules we use to determine good from evil and right from wrong. Profession organizations create and adhere to codes of ethics. These codes provide ground rules for ethical behavior within the context of that profession. Ethics Matter: Our Freedom of Speech Inherent to a discussion about ethics in public speaking is the concept of . Values are socially shared ideas about what is good, right, and desirable; they are deep-seated abstract judgments about what is important to us. Guidelines for Speaking Ethically Protect your Credibility . The use of ethos will keep you truthful to your audience, thus maintaining your credibility. Intrinsic ethos is the ethical appeal found in the actual speech, including aspects like supporting material, argument flow, and source citation. Extrinsic ethos is a speaker's image in the mind of the audience.
- Spring '08
- Values, Profession organizations