BA245 Marke,ng Fundamentals [email protected]Exam 1 Chapters1-3 Name: Claudia Perez Grade: 1/27/20 Purpose:Exams are a way to connect with the material in the chapter and to show understanding of the theories. Many ques,ons ask for a defini,on of theories with an example or applica,on of a specific subject. Task:Answer each ques,on with a minimum of two sentences or several bullets. Please no,ce I oTen ask for more than one thing in each ques,on. For example, I oTen ask for a defini,on and an example of one. You should find the defini,ons in the book or PowerPoints but the applica,ons and examples you need to provide. Criteria: Each answer is worth a total of 5 points. When I ask for mul,ple parts, all must be present for full points. Chapter 11.Define customer equity and explain how a company can increase it.
2.How is markeAng applied in the not-for-profit sector? (non profit objecAves are different than
3.Explain how and why marketers go beyond selling a product or service to create brand experiences and provide an example.
4.You are a manufacturer of tents, sleeping bags, and outdoor cooking equipment. How might you go about creaAng brand experiences for your camping/outdoor customers?