ch12.docx - Chapter 12 November 14 Stereotypes Goal promote positivity and decrease prejudice Prejudice becoming socially unacceptable over time o Are

ch12.docx - Chapter 12 November 14 Stereotypes Goal promote...

This preview shows page 1 - 4 out of 16 pages.

Chapter 12November 14; Stereotypes Goal: promote positivity and decrease prejudice Prejudice becoming socially unacceptable over time oAre people less prejudice or their willingness to express prejudice changed? Some prejudice as changed; some may decrease or increase, on what is acceptable to expressoRacial Prejudice: declining oTrump supporters: acceptable to say negative comments about the group We cannot measure prejudice today the way we did at the start of social psychology Allport (1954) Committed to ways to reduce prejudice oWhen people are prejudice, people hold onto those attitudes and it is hard to change their attitudes – Challenge for prejudice researchersoIn the past, there was no reluctance on expressing stereotypesKatz + Bradley (1933)oGave Princeton university students a list of 84 adjectives, and was asked to check off which of those adjectives which applies to racial/ethnic groups oFindings: Students were quite willing to endorse negative characteristics
Background image
oAfricans: 84% of participants checked off Superstitions, 75% checked off lazy, 38% checked off IgnorantoLot of consensus on these stereotypes oRepeated in 1951 and 1967 oWhen they compared results to later studies to the original, they found 3 changes. oThe first change found in later studies: participants chose more positive adjectives/characteristicsoAfrican: 47% participants checked off musical, 27% checked off happy-go-lucky oSecond Change: Less agreement/consensus on the stereotypes, that there is a weak meaning on these stereotypes oThird: the participants reaction to the task: What they found in 1933 (people had no problem to check off these attributes that apply to these groups), and in the later studies it happened more frequently that people would object to do the study,less willingness Social Psychologist then had to be more subtle or indirect ways of assessing prejudice 1.Looking at peoples non-verbal behavior: Harder to control oPrejudice might leak through in the nonverbal channels Feldman + Donohoe (1978) oParticipants in this study was white university students who were told that they were participating in an experiment on whether children performed better whether they were praised
Background image
oTold that they would be giving a grade 3 student a test and to praise the child if they got acorrect answer. “Right, that’s good”oExperiment used 2 children of (African and white decent); they have both been trained to do well on the test oWhat the participants didn’t know is that their upper part of their body were being secretly videotaped during the study oLater, they had coders didn’t know whether these participants were giving the test to the white/African child; and was to give their negative nonverbal behavior they observedoThe participants who were prejudice towards African; when they were interacting with the child, their nonverbal behavior was more negative (less smiling, less eye contact and less leaning toward the child) oAlthough both the child did well on the test and was to be praised; nonverbally: the
Background image
Image of page 4

You've reached the end of your free preview.

Want to read all 16 pages?

  • Fall '11
  • B.Fehr
  • White people, White American

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture