1.
Oprah's ability to speak honestly and directly is what attracts the audience to her personality.
This generates what is known in communication as a personal attraction. The audience can
relate to her because of her sincerity and genuine personality.
2.
Would you agree with the statement that Oprah’s decision to form her own production studio
(Harpo) and take over ownership and production of the Oprah Winfrey Show was about creating
a different organizational structure for herself and the show? Explain. Yes, I do agree, I believe
Orpah likes to be her own boss and why not build her brand.
3.
I think technology has only been beneficial for both Oprah and her audience. Now thanks to new
technology such as her OWN app that allows you to watch all of the shows available on her
network at any time, her website, oprah.com, offers clips of her own life stories, interviews,
product recommendations and sneak peaks of her network’s shows. Since the actual Oprah
Winfrey Show stopped airing years ago these new platforms still allow audiences to feel
You've reached the end of your free preview.
Want to read the whole page?
- Winter '19
- Heidi Hilbert
- Oprah Winfrey, The Oprah Winfrey Show, Harpo Productions, Orpah
