chapter 4 case study.docx - 1 Oprah's ability to speak honestly and directly is what attracts the audience to her personality This generates what is

chapter 4 case study.docx - 1 Oprah's ability to speak...

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1. Oprah's ability to speak honestly and directly is what attracts the audience to her personality. This generates what is known in communication as a personal attraction. The audience can relate to her because of her sincerity and genuine personality. 2. Would you agree with the statement that Oprah’s decision to form her own production studio (Harpo) and take over ownership and production of the Oprah Winfrey Show was about creating a different organizational structure for herself and the show? Explain. Yes, I do agree, I believe Orpah likes to be her own boss and why not build her brand. 3. I think technology has only been beneficial for both Oprah and her audience. Now thanks to new technology such as her OWN app that allows you to watch all of the shows available on her network at any time, her website, oprah.com, offers clips of her own life stories, interviews, product recommendations and sneak peaks of her network’s shows. Since the actual Oprah Winfrey Show stopped airing years ago these new platforms still allow audiences to feel
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  • Winter '19
  • Heidi Hilbert
  • Oprah Winfrey, The Oprah Winfrey Show, Harpo Productions, Orpah

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