3 INNOVATION AND MARKETING STRATEGIES OF HUAWEI History of Huawei The former deputy director is Engineering Corps, set up Huawei with $5,642, and started as a distributor and gradually created the PBX system that belongs to the company (Rouse et al., 2011). Huawei became successful and expanded its target in China and became the largest supplier by 1998. Initially, Huawei products had lower prices and higher quality and services compare to its competitors and this was a great success for Huawei. Then Huawei launched its company in countries such as Hong Kong, Russia, Latin America, and countries that competitors have less market. Huawei gained experienced from some of the great developers and international companies in few countries during 1998-2008 and established a joint venture with Siemens and some other companies to boost the marketing strategies, supply chain models, product developments, and human resources (Ofek et al., 2018). After gaining experience and promoting in some developing countries, Huawei entered Europe and started the first company with a Dutch operator. Huawei achieved $23.3 billion in sales and recognized as one of the top telecom operators in the world (Ofek et al., 2018). Gradually, Huawei changed its industry from technology-driven to customer-driven, and finally, in 2012, Huawei recognized as one of the highest profit and revenue in the telecom industry. In 2016, Huawei allocated %15 of its revenue to the R & D department, and about %45 of the best employees were assigned to the department of R & D (Ofek et al., 2018). Huawei focused on R Z& D and marketing strategies from 2012 to 2016, to reach as one of the top leaders of smartphone sales.