In my opinion, a brand strategy system is including 5 parts: brand property, brand structure , brand awareness, brand limitation and brand management, which I call it THE PSALM OF BRAND! For Barr, let's just follow these five parts to make a conclusion. The first chapter of brand psalmbrand property of Barr: The brand property of Barr is really complicated. We usually describe a brand property from whether it is a manufacturer brand or a dealer brand and whether it is a selfown brand or a franchise brand. Mostly cases, one company is just in one choice of these four. But Barr is a mix one. Barr's brand, including IrnBru,Tizer and so on, is a manufacturer brand and it is a selfown brand. Barr has its own three manufacturing plants at Cumbernauld, Mansfield and Atherton in Manchester, while Findlay's Spring Water is bottled at Pitcox, East Lothian. But Barr has Brands produced under franchise such as Orangina and Lipton Ice Tea. It has six distribution depots in
You've reached the end of your free preview.
Want to read all 3 pages?
- Spring '17
- Robin Barr, brand strategy system, brand property