Case Study 3 MKT 701 article notes.docx - Discuss the...

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Discuss the following: 1) briefly summarize the key marketing strategy issues in the case that are still relevant TODAY in addition to contemporary issues you find via research ; The case analysis should be approached as if you are a marketing manager that has been asked to present three long-term strategies to the board of directors of the brand/product in question. Based on your understanding of the case AND external research on the CURRENT situation , what are the three best strategies to revitalize this brand/product to the same target market and/or alternative markets? Please do not limit yourself to the specifics of the case when formulating your strategies. Think ‘BIG PICTURE’ (internal/external factors, complementary products/industries, sustainability, etc.). Case Study Article Notes: Apple Pay IDEA: Apple pay budget/budget report Issues: Cash-discount program (cash is king) October 20, 2014, Us Consumers could start using Apple Pay. All 3 major payment networks (AMEX, Visa, MasterCard) & 220,000 retail outlets in the US accepted Apple Pay at its launch, more than 500 banks signed on. Within a month, Whole Foods reported more than $150,000 apple pay transactions and McDonalds processed half of its mobile transactions via Apple Pay. By March 2015, Apple Pay was accepted in 700,000 retail locations, including Coke vending machines. Apple was a success, but there were failures by others. Google wallet in 2011 invested hundreds of millions with little success. SoftCard (Verizon, AT&T and T-Mobile) struggled and sold to google in 2015. Apple Pay’s acceptance at 700,000 stores reflected less than 10% of the market available. US Payments Landscape

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