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2002 CBS Casebook_17 - PD PD F XC h a n g e Vi e w F XC h a...

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Interview Guide Columbia Business School Management Consulting Association Guidebook 2002 Please do not duplicate, copy, print or photocopy 17 clearly separate chains of thought. Your arguments must not overlap but, as a group, be completely conclusive. 13. Prioritize what is relevant. Most cases have sidetrack ideas that, though important, are only marginally relevant to the decision. Be conscious of not devoting too much time to such issues. This I have found is especially dangerous when that marginal issue is one you know a lot about. For example, if you are asked to discuss Gap’s sales strategy, and on-line sales are your primary area of interest or knowledge, but at present they are probably less than 1% of sales, beware overemphasizing the importance of that single sales channel. Explain to the interviewer how you are prioritizing and why. So, for example, if he wants you to speak mainly about the on-line sales, then he has the chance to tell you, otherwise concentrate on the other 99%. Pareto Rules!
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