2002 CBS Casebook_19 - PD PD F XC h a n g e Vi e w F XC h a...

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Interview Guide Columbia Business School Management Consulting Association Guidebook 2002 Please do not duplicate, copy, print or photocopy 19 The Audience – who you are talking to? THE IMPORTANCE OF CULTURE – WHO IS YOUR AUDIENCE Consultants generally are very self confident; their job requires them to take many high level decisions at an uncommonly early age, and to represent themselves as self assured and in control of very complex situations. In short, a 26-year old MBA is advising people the age of his parents what to do with their multi billion dollar firm in an industry they invented and he did not know existed 6 months ago. This engenders a type of person who, though socially very adept, still often seems wiser-than-thou in his style. My advice is to ignore that completely. Any attempt to knock them “off their perch” could cost you a potential job offer. At the same time, flattery is likely to be seen through and found irritating. For many people a nod is as good as a wink.
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  • Spring '09
  • professor
  • consultant, Columbia Business School Management Consulting Association, uncommonly early age, 26-year old MBA

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