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Unformatted text preview: Will the product be priced at or below its perceived value? Promotion: How will the product be promoted/advertised? Will promotion be adequate to educate prospective customers of the products existence? Place: [Place actually means Distribution, but Four Ps has a better ring to it than Three Ps and a D]. What distribution channels will be used (retail stores, direct mail sales, an army of salespeople in plaid jackets selling door to door)? What will the costs of this distribution be? Is the distribution strategy adequate the get the product sold at the anticipated volumes? Click to buy NOW! P D F-X C ha ng e V ie w e r .d o cu-tr ac k .c m...
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This note was uploaded on 08/08/2009 for the course CBS casebook taught by Professor Professor during the Spring '09 term at Acton School of Business.
- Spring '09