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2002 CBS Casebook_40 - PD PD F XC h a n g e Vi e w F XC h a...

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Unformatted text preview: PD PD F- XC h a n g e Vi e w F- XC h a n g e Vi e w er er ! O W N y bu to k lic C m C lic k to bu y N .c O W w .d o c u -tr a c k ! w o .d o c u -tr a c k .c !"Okay. What else would you want to look at before you can make a final go/no go recommendation? I'd like to evaluate the costs involved with this product launch. One thing to make sure is to ensure the product makes a profit. !"That would be a good thing. Anyway, looks like we are out of time... Coming out of this interview, I was amazed at how broad the issue was and how many details there were to keep in mind. The interviewer was quite helpful in guiding me along, but it is really easy to get off track. For example, I didn't quite make the $100 million per idea client requirement till the interviewer asked if my estimate of the revenue potential was good enough. With different assumptions, I could have come up with very different estimates. I guess there is not real right answer, eh? Columbia Business School Management Consulting Association Guidebook 2002 40 Please do not duplicate, copy, print or photocopy o m w w w w ...
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