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MIXED MESSAGES Prepared By:Dennis Hirwe02/20/2020College for America1
Content Media Persuasion TechniquesUsing PathosUsing Logos The Use of EthosOld Spice - "The Man Your Man Could Smell Like“How the Video Uses EthosStelara - CariDee EnglishHow the Video Uses Logos 02/20/2020College for America2
Media Persuasion TechniquesThere are mainly three terms used in rhetoric advertisement strategies and these are:Pathos Logos Ethos 02/20/2020College for America3
Using Pathos This kind of technique mainly attempts to:Evoke emotional responses to the audience They intend to deliver messages more of emotionally Some of the feelings portrayed in adverts are: Fun, Happiness, foods to satisfy hunger, pain reliving Media Persuation - collegeforamerica [Video file]. (n.d.). 02/20/2020College for America4
Using Logos It is basically a logical appeal This means logic and reasoning are used They are used in adverts to persuade the audienceIncludes use of statistics and facts Examples include prices, ingredient measures.Media Persuation - collegeforamerica [Video file]. (n.d.). 02/20/2020College for America5
The Use of Ethos It is more of a credibility appeal Attempts to convince the audience about creator’s trust It involves experts to establish credibility At times, involves people’s testimonials In the adverts it involves more of real people than actorsMedia Persuation - collegeforamerica [Video file]. (n.d.).

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