Unit 2 2010 - Unit 2: Strategic Communication Copyright,...

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Unformatted text preview: Unit 2: Strategic Communication Copyright, Carolyn E. Kerr, 2009 2-2 Unit Table of Contents Unit 2: Strategic Communication ............................................................................................................. 2-1 Unit Objectives ....................................................................................................................................... 2-3 Communicating Strategically ................................................................................................................. 2-3 Audience vs. Purpose: The Chicken or the Egg ..................................................................................... 2-4 Types of Audiences ................................................................................................................................ 2-5 Audience Analysis .................................................................................................................................. 2-7 Demographics by Generation ................................................................................................................ 2-8 Communicating with a Purpose ............................................................................................................. 2-8 The PACE Model ..................................................................................................................................... 2-9 A Deeper Dive into PACE ..................................................................................................................... 2-10 Channel Selection ................................................................................................................................. 2-12 Timing and Sequencing ........................................................................................................................ 2-13 Executing as You PACE ......................................................................................................................... 2-14 Putting PACE Together ......................................................................................................................... 2-14 Putting Thinking into Action ................................................................................................................ 2-15 The Bottom Line – Getting on Track to Succeed .................................................................................. 2-17 It’s Yo ur Turn – Practice Activities ....................................................................................................... 2-18 Learning Check – Assignment Description ........................................................................................... 2-19 Endnotes .............................................................................................................................................. 2-20 Unit 2: Strategic Communication Unit 2: Strategic Communication Copyright, Carolyn E. Kerr, 2009 2-3 Unit Objectives...
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This note was uploaded on 08/14/2009 for the course BUSORG 1101 taught by Professor Neff during the Fall '08 term at Pittsburgh.

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Unit 2 2010 - Unit 2: Strategic Communication Copyright,...

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