Unit 12 2010 - Unit 12 Business Reports Overview Unit 12...

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Unit 12: Business Reports Overview
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Copyright, Carolyn E. Kerr, 2009 12-2 Unit Table of Contents Unit 12: Business Reports Overview . ...................................................................................................... 12-1 Unit Objectives . .................................................................................................................................... 12-3 The Purpose of the Overview. .............................................................................................................. 12-3 The Purposes of Business Reports . ...................................................................................................... 12-4 Common Types of Business Reports . ................................................................................................... 12-4 Primary and Secondary Data . ............................................................................................................... 12-5 Planning and Drafting the Report . ....................................................................................................... 12-8 Organizing and Outlining . .................................................................................................................. 12-10 Drafting the Report . ........................................................................................................................... 12-11 Finalizing the Report . ......................................................................................................................... 12-13 Format Considerations . ...................................................................................................................... 12-13 A Second Opinion . .............................................................................................................................. 12-14 Business Reports Checklist . ............................................................................................................... 12-15 It’s Your Turn Practice Activities . .................................................................................................... 12-16 Learning Check Assignment Description . ........................................................................................ 12-17 Endnotes . .......................................................................................................................................... 12-18 Unit 12: Business Reports Overview
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Copyright, Carolyn E. Kerr, 2009 12-3 Unit Objectives To understand the major purposes of business reports To understand common types of business reports To understand primary and secondary data To understand the use of visuals in reports To understand the steps in report planning To understand the preparation of a report To understand common sections of reports To understand common report formats The Purpose of the Overview In most business communication textbooks, the subject of business reports takes up well more than 100 pages. That depth of discussion is well beyond the amount of time available in our course. Still, it will be important to your career that you understand the basics of reports and have a reference to guide you when you are faced with creating one. Some Pitt graduates may go through their entire career creating few reports. Others may find themselves creating them on a regular basis. This unit will help you to become conversant with some of the choices you will have and decisions you will need to make when you are faced with creating a report for your organization. Fortunately, in most cases, your company will have past examples you can use as a template to guide you in your work. If not, you will likely have received reports from vendors wanting to do business with you. You can learn from those as well things you would like to do as well as things you will want to avoid. And, of course, you can find samples posted on the Internet. Best of all, when the time comes, you will be out from under the assignment readings you must complete now and have the time to find a comprehensive guide to business reports that you can read and follow. You will also want and need to check with others in your organization to see what the internal expectations are for your work. Until then, this overview can help you build a foundation on which those future efforts will rest. Unit 12: Business Reports Overview
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Copyright, Carolyn E. Kerr, 2009 12-4 The Purposes of Business Reports As is true for so much communication that takes place in the business world, reports are primarily designed to inform or persuade. Obviously, informative reports provide updates and might include some analysis of information. Persuasive reports promote recommendations or work to generate business. Often these persuasive reports are referred to simply as proposals.
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This note was uploaded on 08/14/2009 for the course BUSORG 1101 taught by Professor Neff during the Fall '08 term at Pittsburgh.

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Unit 12 2010 - Unit 12 Business Reports Overview Unit 12...

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