Session_5 - Session 6 Learning Objectives Evaluate the...

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Copyright I. Splettstoesser-Hogeterp, 2009 1 Session 6 Learning Objectives Evaluate the importance of e- commerce and provide examples of types and business models Discuss types, benefits and risks of e- payments Discuss ethical and legal e-business issues
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Copyright I. Splettstoesser-Hogeterp, 2009 2 Reasons that E-commerce took off include … Improved richness (depth and detail) Improved reach (volume) Reduced information asymmetry (more equality of information)
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Copyright I. Splettstoesser-Hogeterp, 2009 3 How the Internet affects “Richness” If you do a search on ‘used book stores,’ how many web sites do you think you will get? Well, I did this search and was told there were 74,200,000! (There were 2,830 on my name.) Richness refers to the DEPTH and DETAIL of information available on a particular topic (e.g. bookstores) or about a particular person (e.g. buying habits) Have you searched the internet using your name?
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Copyright I. Splettstoesser-Hogeterp, 2009 4 The Internet and “Reach” How much junk mail can you send out in five minutes? Well, if your mailing list is prepared, probably hundreds of thousands! [SPAM filters filter out junk mail, but can also lock out authorized users] Reach refers to the QUANTITY of contacts that you can provide information or products to (think about opening your arms wide and reaching)
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Copyright I. Splettstoesser-Hogeterp, 2009 5 Reducing “Information Asymmetry” with the help of the internet Symmetrical objects are the same on both sides Information asymmetry occurs when different parties to a transaction have different levels of information, so perhaps one can take advantage of the other The internet allows us to research more and more information
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Copyright I. Splettstoesser-Hogeterp, 2009 6 Online counterfeit sales of $30 billion?? A French court required eBay
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Session_5 - Session 6 Learning Objectives Evaluate the...

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