Jasso%20On%20the%20Evolving%20Mentality%20of%20the%20MNC -...

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Ethics and Law in Business and Society Dr. Jasso On the Evolving Mentality of the MNC International Products developed for the domestic market only and subsequently sold abroad Knowledge and technology are transferred from the parent company to the overseas operators Offshore manufacturing is seen as a means to protect the company’s home market Multinational Managers begin to recognize and emphasize the difference among national markets and operating environments Modifications begin to emerge for products, strategies, and even management practices country by country becoming sensitive to national markets Independence from headquarters emerges and local foreign markets become customized Challenges of efficiencies surface due to lack of customization Global The creating of products for a worldwide marketplace and manufacturing them on a global scale in a few highly efficient plants – often at the corporate center “global” = ‘the world’ is the companies unit of analysis
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