International Journal of Business Strategy, Volume 8, Number 2, 2008
VIRTUE OR COMPLACENCY? A STUDY OF THE FUTURE MANAGER AND
A NEW MODEL FOR MEASURING CORPORATE ETHICS
Sean D. Jasso, Ph.D. ©
International Journal of Business Strategy, Volume 8, Number 2, 2008, pp. 95-107 (ISSN: 1553-9563)
Who are the people to manage the future corporation?
What is their preparation for being not only
effective managers, but moral managers?
This research is driven by dissatisfaction with the current
dialogue of business ethics and social responsibility often being trivialized and marginalized in both the
corporate suites and also in the schools of business where the future manager is often introduced to the
tools required for management and leadership of today’s and tomorrow’s organizations.
objective presented here is to offer a new theoretical framework that can help predict the measurement of
what I will call corporate arête – or, corporate excellence, in the traditional foundation of moral virtue.
paper is a comprehensive study of 300 business students testing their general knowledge of ethics as
they prepare to enter management roles in the world of business.
In a 2003 symposium of one of Peter
Drucker’s last lectures, he stated, ‘there are no ethics in business’ – what did he mean?
attempts to look deeper into his apparent riddle and through an aggressive statistical analysis, I provide
insight into the future manager to determine if the corporations of tomorrow are to be managed by
complacent or virtuous leaders.
Ethics, Corporate Responsibility, Future Manager, Management Statistics
This paper addresses the growing problem of bad behavior in the market economy of the United States.
Bad behavior in its simplest form amounts to corporate fraud – lying, cheating, stealing, and other forms
of calculated deception of the various stakeholders of the American public company.
The project is
driven by dissatisfaction with the current dialogue of business ethics and the public policy domain
associated with corporate ethics and social responsibility.
Business ethics has been trivialized and
marginalized in not only the corporate suites, but also in the schools of business where the future
manager is introduced to the tools required for management and leadership of today’s and tomorrow’s
The objective is to offer a new theoretical framework that can help predict the measurement of what I will
– or, corporate excellence, on the foundation of moral virtue.
is a term which
Richard Hooker defines as “the most articulated value in [ancient, civilized] culture…translated as ‘virtue,’
[or more directly] being the best you can be," or "reaching your highest human potential” (1999).
adds, “the man or woman of
is a person of the highest effectiveness; they use all their faculties:
strength, bravery, wit, and [intelligence], to achieve real results…the concept implies a human-centered