Response Paper - Response Paper In an article from Forbes...

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Response Paper In an article from Forbes magazine entitled “ Ten Great Steve Jobs Moments” Brian Caulfield explores the life of Steve Jobs through these ten momentous moments. Steve Jobs is the chairman and CEO of Apple Inc, The company that brought you the iPod, iPhone and those shiny Apple computers. He has also been named one of the most influential people in the world by Time and magazine among others. The article begins with his early success of starting Apple Computer as a fast talking college dropout eventually revolutionizing the computer industry with the introduction of the Macintosh. The article describes how he was ousted from his own company, how he started a second company and how he made a comeback to Apple during the company’s time of weakness. He single-handedly turned the fate of Apple around. Caulfield describes Mr. Jobs’ life at Apple and how after he returned he turned Apple into the company that it set out to be in the beginning. A company that was changing the future, a company that was changing the way we lived our lives. The article describes the second coming of Apple with the introduction of the iPod and its foray into the digital music industry. Two keywords that are used extensively within the company are “Think Different” and “disruption” which basically means to think out of the box and at that, Jobs has succeeded very well. Those two words have also encouraged every single employee within the company to innovate and dream up things no matter how crazy they are.
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It inspired me to be different, to not be confined by the norms of society. I was driven to choose this article because I find it amazing that Apple Inc. had done so well due to one man’s ability to “Think Different” and dedication to perfection. It is obvious that what stands out in Apple are its design, one of Jobs’ beliefs is that beauty and form need not be traded off in favor of functionality. One single-minded focus is
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This note was uploaded on 08/21/2009 for the course ENGL 106 taught by Professor Ceyhan during the Spring '08 term at Purdue University-West Lafayette.

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Response Paper - Response Paper In an article from Forbes...

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