cis - Niagara College of Applied Arts and Technology Course...

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Niagara College of Applied Arts and Technology Course Information Sheet Course Name: MARKETING Credits: 3 Course Number: MKTG1301 Prerequisite No./Name: None Corequisite No./Name: None Equivalency No./Name: MKTG1101 - PRINCIPLES OF MARKETING MKTG1201 - FUNDAMENTALS OF MARKETING Certificates and Diplomas A minimum grade of 50% is required to proceed from a pre-requisite course to the next course. A minimum grade of 50% in all courses and a weighted average of 60% are required for promotion to the next level or year of the program and for graduation. (Please refer to the Niagara College practices on Grading and the Transcript and Graduation and Promotion Requirements.) Offered in the following programs/term: Business Administration (Term 1) Prepared by: B. Pett Date: June 2005 Co-ordinator: Date: _____________________ (Beth Pett) Approved by: Date: _____________________ (N. Chartrand, Dean) Division: Business and Entrepreneurship Current Academic Year: 2005/2006 Term: Fall 2005 COURSE DESCRIPTION: This is an introductory course in the fundamental principles and functions of marketing, and is largely descriptive in content and format. The course is designed to meet the needs of those who need to obtain an overview of marketing and those who require the basics of marketing as a foundation for more advanced studies.
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COURSE NUMBER: MKTG1301 PAGE 2 TEXTBOOKS and MATERIALS REQUIRED: “MARKETING”, (3 rd . Canadian Edition) by Lamb, Hair, McDaniel, Faria, Nelson Publishers. JIT Version ISBN: 017-642511-X SUPPORTING MATERIALS, REFERENCE BOOKS: Marketing Magazine, Newspapers (Business Section), Other business periodicals. COURSE ATTENDANCE POLICY:
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This note was uploaded on 08/22/2009 for the course MKTG 1301 taught by Professor Bethpett during the Fall '05 term at Niagara College.

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cis - Niagara College of Applied Arts and Technology Course...

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