Group Marketing Plan Assignment

Group Marketing Plan Assignment - BUSINESS ENTREPRENEURSHIP...

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PROFESSOR: Beth Pett, B. Smith, M Howe COURSE NAME: MKTG1301, Mktg 1101 STUDENT NAME: DATE: Fall 2005 Marketing Plan Group  Assignment Your group is the marketing product management team that is responsible for creating a new consumer product. You may use the product ideas developed in chapter 9 exercises. Your group is responsible for developing and presenting a basic marketing plan for your new product including: identifying the target market and making decisions regarding product attributes, pricing, distribution and promotion. Introduction  Introduction of members. Overview of product. Target Market Identify the geographic, demographic, psychographic and behavioural variables of your primary target market in chart format (similar to the first target market assignment). (Reference chapter 6) Product Attributes Outline classification of goods, name, branding, packaging, warranties and physical characteristics
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This note was uploaded on 08/22/2009 for the course MKTG 1301 taught by Professor Bethpett during the Fall '05 term at Niagara College.

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Group Marketing Plan Assignment - BUSINESS ENTREPRENEURSHIP...

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