etest1fall2005 - Review Assessment: October e-class test...

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Name: October e-class test Status : Completed Score: 180 out of 180 points Instructions: Complete the test and submit it through blackboard. Question 1 10 of 10 points [x] is a group of people or organizations that has wants and needs that can be satisfied by particular product categories, has the ability to purchase these products and is willing to exchange resources for the products. Selected Answer: market is a group of people or organizations that has wants and needs that can be satisfied by particular product categories, has the ability to purchase these products and is willing to exchange resources for the products. Correct Answer: market is a group of people or organizations that has wants and needs that can be satisfied by particular product categories, has the ability to purchase these products and is willing to exchange resources for the products. Question 2 10 of 10 points An [x] is a group of individuals or organizations sharing one or more characteristics that cause them to have relatively similar product needs. Selected Answer: An market segment is a group of individuals or organizations sharing one or more characteristics that cause them to have relatively similar product needs. Correct Answer: An market segment is a group of individuals or organizations sharing one or more characteristics that cause them to have relatively similar product needs. Question 3 10 of 10 points To be useful, as segmentation scheme must produce segments that meet four basic criteria. They are [x] Selected Answer: To be useful, as segmentation scheme must produce segments that meet four basic criteria. They are substantiality, identifiability and measurability, accessibility, and responsiveness Correct Answer: To be useful, as segmentation scheme must produce segments that meet four basic criteria. They are
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This note was uploaded on 08/22/2009 for the course MKTG 1301 taught by Professor Bethpett during the Fall '05 term at Niagara College.

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etest1fall2005 - Review Assessment: October e-class test...

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