quiz1fall2005 - because marketing activities facilitate the...

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Review Assessment: Reading Quiz Name: Reading Quiz Status : Completed Score: 50 out of 50 points Instructions: Complete the test and submit it through blackboard. Question 1 10 of 10 points The [x] orientation focuses on the internal capabilities of the firm. Selected Answer: The production orientation focuses on the internal capabilities of the firm. Correct Answer: The production orientation focuses on the internal capabilities of the firm. Question 2 10 of 10 points Marketing is [x] . Selected Answer: Marketing is a philosophy centred around customers . Correct Answer: Marketing is a philosophy centred around customers . Question 3 10 of 10 points The concept of [x] is important to marketing because marketing activities facilitate the satisfaction of both buyer and seller. Selected Answer: The concept of exchange is important to marketing
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Unformatted text preview: because marketing activities facilitate the satisfaction of both buyer and seller. Correct Answer: The concept of exchange is important to marketing because marketing activities facilitate the satisfaction of both buyer and seller. Question 4 10 of 10 points Product, Price, Place and Promotion are [x] . Selected Answer: Product, Price, Place and Promotion are the marketing mix . Correct Answer: Product, Price, Place and Promotion are the marketing mix . Question 5 10 of 10 points [x] is a strategy that entails forging long-term partnerships with customers. Selected Answer: relationship marketing is a strategy that entails forging long-term partnerships with customers. Correct Answer: relationship marketing is a strategy that entails forging long-term partnerships with customers....
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