quiz5fall2005 - Review Assessment: Quiz Ch. 13 & 14...

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Name: Quiz Ch. 13 & 14 Status : Completed Score: 80 out of 80 points Instructions: Complete the test and submit it through blackboard. Question 1 10 of 10 points Advertising, personal selling, sales promotion and public relations are known as [x] Selected Answer: Advertising, personal selling, sales promotion and public relations are known as the promotional mix Correct Answer: Advertising, personal selling, sales promotion and public relations are known as the promotional mix Question 2 10 of 10 points [x] stimulates consumer purchasing. Selected Answer: sales promotion stimulates consumer purchasing. Correct Answer: sales promotion stimulates consumer purchasing. Question 3 10 of 10 points [x] is the unique features that are perceived as significantly better than the competition Selected Answer: differential advantage is the unique features that are perceived as significantly better than the competition Correct Answer: differential advantage is the unique features that are
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quiz5fall2005 - Review Assessment: Quiz Ch. 13 & 14...

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