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test1fall2005_review - MKTG 1301 Practice Test#1 1 In order...

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MKTG 1301 Practice Test #1 1. In order for exchange to occur, this must also be true: a. A complex societal system must be involved. b. Organized marketing activities must also occur. c. A profit-oriented organization must be involved. d. Money or other legal tender is required. e. Each party must have something of value to the other party. 2. Firms with a _____ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace. a. sales b. production c. marketing d. customer e. retailing 3. Wal-Mart has become a leading discount retailer in Canada and the world by focusing on the customer's needs and wants. This philosophy is at the heart of a _____ orientation. a. sales b. market c. retail d. production e. promotion 4. _____ is a strategy that entails forging long-term partnerships with customers. a. Commitment selling b. Relationship marketing c. Transactional marketing d. Market engineering e. Organization-customer synergy 5. The marketing mix strategy includes all the following activities EXCEPT: a. place b. promotion c. price d. planning e. product
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6. Marketing managers cannot control _____, but they can at times influence it. a. where advertising is placed b. the external environment c. the sales force d. the distribution strategy e. how products are priced 7. Which of the following events has had a greater effect on marketing than any other social change? a.
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test1fall2005_review - MKTG 1301 Practice Test#1 1 In order...

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