test2fall2005_review - MKTG 1301 Practice Test#2 1 A firm...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Practice Test #2 1. A firm selling two or more products with different features targeted to different market segments is using: a. dual distribution. b. market differentiation. c. product differentiation. d. market penetration. e. full coverage. 2. In marketing, the most common meaning of the word “market” is: a. a store that sells groceries. b. any place consumers can buy things. c. a particular line of products or specific line of merchandise for sale. d. a group of companies that have goods for sale. e. people with the desire and with the ability to buy a specific product. 3. Office Supply Inc. is advertised as offering high quality office equipment, specializing in modular desks and computer set up. For Office Supply Inc., the office equipment is a(n): a. specialty product b. consumer product c. business product d. convenience product e. unsought product 4. Consumer activities, interests, and opinions are considered: a. psychological variables. b. consumer behaviour. c. attitudes. d. psychographic variables. e. demographic variables. 5. The quantity consumed or patronage (store visits) during a specific period is called: a. trial. b.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 08/22/2009 for the course MKTG 1301 taught by Professor Bethpett during the Fall '05 term at Niagara College.

Page1 / 4

test2fall2005_review - MKTG 1301 Practice Test#2 1 A firm...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online