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Unformatted text preview: Chapter 13: Marketing Communications 11. Nov 14Chapter 14: Advertising & Sales Promotion/ Test #3 : Ch.8, 9, 13, 14 12. Nov 21 Project Presentations / Chapter 16: Setting the Right Price 13. Nov 28 Project Presentations/ Ch. 11; Supply Chain 14. Dec 5 Project Presentations/ Test #4 :Ch. 16, 11 15. Dec 12 Exam week: there is no final exam in this course It is important that the chapters be read and students are ready for discussion of each chapter in class to receive full participation/in class marks each week. Reading quizzes may be used at any time to assure reading homework is completed....
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This note was uploaded on 08/22/2009 for the course MKTG 1301 taught by Professor Bethpett during the Fall '05 term at Niagara College.
- Fall '05