Fall Schedule - Chapter 13: Marketing Communications 11....

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MKTG 1301—Fall 2005 B. Pett bpett@niagarac.on.ca Minimum Reading List and Tentative Schedule Check www.blackboard.niagarac.on.ca for announcements and updates Week Of: Tuesday Lecture Thursday Lab 1. Sept 5 Chapter 1: An Overview of Marketing 2. Sept. 12 Chapter 3: The Marketing Environment 3. Sept 19 Chapter 4: Consumer Decision Making/ Test #1, Ch. 1,3 4 4. Sept 26 Ch. 2 Strategic Planning 5. Oct 3 Chapter 5: Business Marketing 6. Oct 10 Chapter 6: Segmenting and Targeting Markets 7. Oct 17 Project Time/ Test #2 : Chptr 5, 2, 6 8. Oct 24 Chapter 8: Products/ Target Assignment Due (Oct 27) 9. Oct 31 Chapter 9: Developing and Managing Products 10. Nov 7
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Unformatted text preview: Chapter 13: Marketing Communications 11. Nov 14Chapter 14: Advertising & Sales Promotion/ Test #3 : Ch.8, 9, 13, 14 12. Nov 21 Project Presentations / Chapter 16: Setting the Right Price 13. Nov 28 Project Presentations/ Ch. 11; Supply Chain 14. Dec 5 Project Presentations/ Test #4 :Ch. 16, 11 15. Dec 12 Exam week: there is no final exam in this course It is important that the chapters be read and students are ready for discussion of each chapter in class to receive full participation/in class marks each week. Reading quizzes may be used at any time to assure reading homework is completed....
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This note was uploaded on 08/22/2009 for the course MKTG 1301 taught by Professor Bethpett during the Fall '05 term at Niagara College.

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