{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}


CareersInMarketing-Appendix - 1 Careers in Marketing One of...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Careers in Marketing One of the most important decisions in your life is deciding upon your career. Not only will a career choice affect your income and lifestyle, but it also will have a major impact on your happiness and self-fulfillment. Probably the most difficult part of job hunting is deciding exactly what type of work you would like. Many students have had no working experience other than summer jobs, so they are not sure what career to pursue. Too often, college students and their parents rush toward occupational fields that seem to offer the highest monetary payoff or are currently "hot," instead of looking at the long run over a forty-to fifty-year working life. One straightforward approach to deciding what type of job to undertake is to do a "self-assessment." This involves honestly asking yourself what your skills, abilities, and interests really are and then identifying occupational fields that match up well with your personality profile. Some students prefer to take various vocational aptitude tests to help identify their interests and abilities. Your college's placement office or psychology department can tell you about the availability of these tests. EXHIBIT A-1 How to do a Self-Assessment When it is time to look for a job, it is important that you have a good idea of your personal needs, capabilities, characteristics, strengths, and weaknesses. The idea is to prepare, so you will be able to market yourself the best you can. The following questions will help you analyze what is important to you in choosing the kind of work you will do and the kind of employer for whom you will work: 1. What do I do best? Are these activities related to people, things, or data? 2. Do I communicate better orally or in writing? 3. Do I consider myself a leader of a team or a group? a. Do I see myself as an active participant in a team or group? b. Do I prefer to work by myself? c. Do I prefer working under supervision? 4. Do I work well under pressure? 5. Do I like taking responsibility? Or would I rather follow directions? 6. Do I enjoy new products and activities? Or would I rather follow a regular routine? 7. When I am working, which of the following things are most important? a. Working for a regular salary? b. Working for a commission? c. Working for a combination of both? 8. Do I prefer to work a regular 9 A . M .-to-5 P . M . schedule? 9. Will I be willing to travel more than half the time? 10. What kind of work environment do I prefer? 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
a. Indoors or outdoors? b. Urban setting (population over a million)? c. Rural community? 11. Would I prefer to work for a large organization? 12. Am I willing to move? 13. Where do I want to be in three years? Five years? Ten years? Starting in a marketing job is one of the best routes to the top of any organization. More CEOs come from sales and marketing backgrounds than from any other field. As examples, Lee Iacocca (Chrysler), Phil Lippincott (Scott Paper), John Akers (IBM), John Sparks (Whirlpool), and Bruno Bich (Bic Pen) came up through sales and marketing. Typically, a college graduate
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 20

CareersInMarketing-Appendix - 1 Careers in Marketing One of...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon bookmark
Ask a homework question - tutors are online