Ch05_NE - Business Marketing Chapter 5 Prepared by Deborah...

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Prepared by Deborah Baker Prepared by Deborah Baker Texas Christian University Texas Christian University Canadian Adaptation by Miguel Morales Canadian Adaptation by Miguel Morales Saint Mary’s University Saint Mary’s University COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Business Marketing Chapter 5
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2 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Learning Objectives 1. Describe business marketing. 2.  Describe the role of the Internet in  business marketing. 3.  Discuss the role of relationship  marketing and strategic alliances in  business marketing.
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3 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Learning Objectives (continued) 4.  Identify the four major categories of  business market customers. 5. Explain the North American Industry  Classification System. 6.  Explain the major differences between  business and consumer markets.
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4 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Learning Objectives (continued) 7. Describe the seven types of business  goods and services. 8. Discuss the unique aspects of business  buying behaviour.
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5 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Business Marketing The marketing of goods and services  to individuals and organizations for  purposes other than personal  consumption.
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6 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Business Marketing Business products vs. Consumer products Intended use
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7 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Business Products Are used to manufacture  other products Become part of another  product Aid the normal operations of  an organization Are acquired for resale  without change in form Canada Post
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Ch05_NE - Business Marketing Chapter 5 Prepared by Deborah...

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