Ch11_NE - Marketing Channels and Supply Chain Management...

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Prepared by Deborah Baker Prepared by Deborah Baker Texas Christian University Texas Christian University Canadian Adaptation by Miguel Morales Canadian Adaptation by Miguel Morales Saint Mary’s University Saint Mary’s University COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Marketing Channels and Supply Chain Management Chapter 11
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2 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Learning Objectives 1. Explain what a marketing channel is  and why intermediaries are needed. 2.   Describe the channel structures for  consumer and business-to-business  products and discuss alternative  channel arrangements 
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3 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Learning Objectives (continued) 3. Define supply chain management and  discuss its benefits. 4. Discuss the issues that influence  channel strategy. 5.  Explain channel leadership, conflict,  and partnering.
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4 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Learning Objectives (continued) 6. Describe the logistical components of  the supply chain. 7. Discuss new technology and emerging  trends in supply chain management.
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5 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Learning Objectives (continued) 8. Discuss channels and distribution  decisions in global markets. 9. Identify the special problems and  opportunities associated with  distribution in service organizations.
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6 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Marketing Channels Marketing Channel Supply Chain A set of interdependent organizations that ease  the transfer of ownership as products move  from producer to business user or consumer. The connected chain of all the business  entities, both internal and external to the  company, that perform or support the logistics  function.
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7 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Marketing Channel Functions Specialization and Division of Labour Overcoming Discrepancies Providing  Contact Efficiency Marketing Channel  Functions
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8 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Specialization and  Division of Labour Provides efficiency and cost savings Attains economies of scale Aids producers who lack resources to  market directly Builds good relationships with customers
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9 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Overcoming Discrepancies Discrepancy of  Quantity Discrepancy of Assortment The difference between the amount of 
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This note was uploaded on 08/22/2009 for the course MKTG 1301 taught by Professor Bethpett during the Fall '05 term at Niagara College.

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Ch11_NE - Marketing Channels and Supply Chain Management...

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