Ch12_NE - Retailing and Wholesaling Chapter 12 Prepared by...

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Prepared by Deborah Baker Prepared by Deborah Baker Texas Christian University Texas Christian University Canadian Adaptation by Miguel Morales Canadian Adaptation by Miguel Morales Saint Mary’s University Saint Mary’s University COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Retailing and Wholesaling Chapter 12
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2 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Learning Objectives 1. Discuss the importance of retailing in  the Canadian economy. 2. Describe the nature of retail operations. 3. List the major tasks involved in  developing a retail marketing strategy.
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3 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Learning Objectives (continued) 4. Discuss the challenges of expanding  retailing operations into global  markets. 5. Describe future trends in retailing. 6. Discuss the importance of wholesaling  in the Canadian economy.
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4 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Learning Objectives (continued) 7. Identify the major types of  wholesalers. 8. List the major functions that  wholesalers perform. 9. Describe future trends in wholesaling.
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5 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Retailing All the activities directly  related to the sale of goods and  services to the ultimate  consumer for personal, non- business use.
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6 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  The Role of Retailing Retailing is one of the largest  employers Retailers ring up almost 30% of the  U.S. GDP Industry is dominated by a few giant  organizations, such as Wal-Mart
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7 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Dominant Canadian Retailers Exhibit 12.1
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8 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Classification of Retail Operations Classification of Retail Establishments Ownership Level of  Service Product Assortment Price
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9 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Classification of Ownership Independent Retailers Chain Stores Franchises
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10 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Level of Service Full Service    Self Service Discount stores Exclusive stores Factory outlets     Warehouse clubs
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11 COPYRIGHT © 2006 by Nelson, a division of Thomson Canada Limited. All rights reserved  Types of Stores and  Their  Characteristics Type of Retailer Type of Retailer Department Store Specialty Store Supermarket Convenience Store
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This note was uploaded on 08/22/2009 for the course MKTG 1301 taught by Professor Bethpett during the Fall '05 term at Niagara College.

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Ch12_NE - Retailing and Wholesaling Chapter 12 Prepared by...

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