MPWorksheet7 - Lamb, Marketing Third Canadian Edition Your...

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Lamb , Marketing Your Product or Service Offering Third Canadian Edition Part 7 - Technology-Driven Marketing Worksheet C USTOMERS Use matrix to describe customers: Characteristic On-line customers Off-line customers AGE ETHNICITY LOCATION (S) INCOME BUYING HABITS SATISFACTION AVG. $ PER TRANSACTION AVG. # ITEMS PER TRANSACTION WILLINGNESS TO DIVULGE INFORMATION VISITS TO SITE/STORE PER MONTH OTHER: Explain substantial differences between the two customer types: I NTERNET S ERVICE P ROVIDER Shop and compare ISPs below Part 7 Marketing Plan Worksheet: Technology-Driven Marketing 1
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, Marketing Your Product or Service Offering Third Canadian Edition ISP Capabilities Security Direct Costs Hidden Costs ISP chosen: D OMAIN N AME Company URL: Other URLs that will lead to your site (e.g., volvo.com and volvocars.com) 1. 2. 3. 4. 5. 6. Will you register negative domain names to control publicity? (e.g., Volvo owns URL volvosucks.com)
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This note was uploaded on 08/22/2009 for the course MKTG 1301 taught by Professor Bethpett during the Fall '05 term at Niagara College.

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MPWorksheet7 - Lamb, Marketing Third Canadian Edition Your...

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