MPWorksheet1 - Lamb, Marketing Third Canadian Edition Your...

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Lamb, Marketing Your Product or Service Offering Third Canadian Edition Part 1 - The World of Marketing Worksheet O RIENTATION What best describes your firm’s orientation? Production Sales Market Societal List ways your firm follows the marketing concept: 1. 2. 3. 4. 5. 6. Our firm’s primary goal for business is: M ISSION Write your business mission: Part 1 Marketing Plan Worksheet: The World of Marketing 1
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Lamb, Marketing Your Product or Service Offering Third Canadian Edition O BJECTIVES List objectives of your business marketing plan: Objective Person responsibl e Completion date 1. 2. 3. 4. 5. 6 . SWOT Will you hire a consultant for SWOT analysis? Yes No Identify strengths of business offering: List keys to success: 1. 2. 3. 4. 5. 6. Describe competitive advantage of business offering: Part 1 Marketing Plan Worksheet: The World of Marketing 2
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Lamb, Marketing Your Product or Service Offering Third Canadian Edition List advantages of operating in the Internet space:
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MPWorksheet1 - Lamb, Marketing Third Canadian Edition Your...

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