MPWorksheet2 - Lamb, Marketing Third Canadian Edition Your...

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Lamb, Marketing Your Product or Service Offering Third Canadian Edition Part 2 - Analyzing Marketing Opportunities Worksheet NAICS NAICS code for your industry M ARKETS List consumer markets: Consumer Market Internet capabilities of market 1. 2. 3. 4. 5. 6. List business markets: Business Market Internet capabilities of market 1. 2. 3. 4. 5. 6. Identify most important market to your business: Part 2 Marketing Plan Worksheet: Analyzing Marketing Opportunities 1
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Lamb, Marketing Your Product or Service Offering Third Canadian Edition Rationale for choosing this market: T ARGET M ARKET S EGMENT Describe target market (circle all that apply): Gender Family Life- Cycle Age Class Ethnicity Male Married Seniors Capitalist White Female Single Baby Boomer Upper Middle African American Divorced Generation X Middle Asian American Widowed Generation Y Working Hispanic American Parent Children Working Poor Native American No children Underclass Other Size of market Growth rate of market Spending power of market Geographics: Part 2 Marketing Plan Worksheet: Analyzing Marketing Opportunities 2
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MPWorksheet2 - Lamb, Marketing Third Canadian Edition Your...

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