MPWorksheet3 - Lamb, Marketing Third Canadian Edition Your...

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Lamb, Marketing Your Product or Service Offering Third Canadian Edition Part 3 - Product Decisions Worksheet P RODUCT I SSUES Product description: Classify your offering (circle all that apply): Consumer Business Good Service Patent needed No patent needed Patent obtained No patent obtained Place your product or service in your portfolio: Single item Complementary item Enhancements to product enabled by Internet selling: Part 3 Marketing Plan Worksheet: Product Decisions 1
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Lamb, Marketing Your Product or Service Offering Third Canadian Edition Reductions to product due to Internet selling: B RAND Brand Name: Brand Logo: Professional branding firm needed? Yes No URL S Company URL: Part 3 Marketing Plan Worksheet: Product Decisions 2
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Lamb, Marketing Your Product or Service Offering Third Canadian Edition Alternative URLs: P ACKAGING I SSUES Is product packaged? Yes No How will packaging match other communication tools? P
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This note was uploaded on 08/22/2009 for the course MKTG 1301 taught by Professor Bethpett during the Fall '05 term at Niagara College.

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MPWorksheet3 - Lamb, Marketing Third Canadian Edition Your...

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