MPWorksheet4 - Lamb Marketing Third Canadian Edition Your Product or Service Offering Part 4 Distribution Decisions Worksheet METHOD Preferred

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Lamb, Marketing Your Product or Service Offering Third Canadian Edition Part 4 - Distribution Decisions Worksheet M ETHOD Preferred distribution method Direct Intermediaries If applicable, number of channels Dual channels Multiple channels Channel alliances Nontraditional channels C OSTS Variable distribution costs will affect price of end product to consumer? Yes No Describe the role cost will play in your distribution method: I NTENSITY Choose a level of intensity for your distribution efforts Intensive Selective Exclusive Rationale for choice: Part 4 Marketing Plan Worksheet: Distribution Decisions 1
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Lamb, Marketing Your Product or Service Offering Third Canadian Edition D ISTRIBUTION F ACILITIES Global distribution facilities needed? Yes No Warehouses needed? Yes No If yes, number of warehouses: List warehouse locations: 1. Fulfillment services Yes No Packing companies Yes No Transportation firms Yes No Billing services Yes No List other channel facilitators you anticipate needing:
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This note was uploaded on 08/22/2009 for the course MKTG 1301 taught by Professor Bethpett during the Fall '05 term at Niagara College.

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MPWorksheet4 - Lamb Marketing Third Canadian Edition Your Product or Service Offering Part 4 Distribution Decisions Worksheet METHOD Preferred

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