MPWorksheet5 - Lamb, Marketing Third Canadian Edition Your...

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Lamb, Marketing Your Product or Service Offering Third Canadian Edition Part 5 - Promotion Decisions Worksheet O BJECTIVES Promotional objectives: 1. 2. 3. 4. 5. 6. On-line promotion? Yes No Describe: Off-line promotion? Yes No Describe: Part 5 Marketing Plan Worksheet: Promotion Decisions 1
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Lamb, Marketing Your Product or Service Offering Third Canadian Edition T HEME Promotional theme is: Promotional message is: Copyright needed? Yes No D ESIGN Promotional tools designed by: In-house personnel Outside agency Combination In-house personnel responsible: Agency hired: Part 5 Marketing Plan Worksheet: Promotion Decisions 2
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Lamb, Marketing Your Product or Service Offering Third Canadian Edition Advantages to in-house design work: Disadvantages to in-house design work: M EDIA Select media for promotions: Television (s ta ti o n s) Radio (s ta ti o n s) News- p a p e r s Magazines Outdoor (c iti e s) Internet (s it e s) Other Part 5 Marketing Plan Worksheet: Promotion Decisions 3
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Lamb, Marketing
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This note was uploaded on 08/22/2009 for the course MKTG 1301 taught by Professor Bethpett during the Fall '05 term at Niagara College.

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MPWorksheet5 - Lamb, Marketing Third Canadian Edition Your...

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