MPWorksheet6 - Lamb, Marketing Third Canadian Edition Your...

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Lamb, Marketing Your Product or Service Offering Third Canadian Edition Part 6 - Pricing Decisions Worksheet C OSTS OF M ARKETING P LAN Identify costs associated with each of the following elements of the plan: Feature Cost Product manufacture Marketing research Competitive intelligence Packaging Intermediaries Distribution network On-line promotion Off-line promotion Promotional tools design Promotional tools production Media costs Sales force compensation Domain name registration ISP contract Web site development – design Web site hosting Web-site content creation Other Total Part 6 Marketing Plan Worksheet: Pricing Decisions 1
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Marketing Your Product or Service Offering Third Canadian Edition Calculate break-even point for selling: Break even = $ Can you sell enough to cover costs? Yes No S TRATEGY Circle strategy you are most likely to use: Penetration Skimming Status-quo Where is your product in the PLC? Introductory
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This note was uploaded on 08/22/2009 for the course MKTG 1301 taught by Professor Bethpett during the Fall '05 term at Niagara College.

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MPWorksheet6 - Lamb, Marketing Third Canadian Edition Your...

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