Chapter_02 - Welcome to Created for Marketing, U.S. 8th...

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Welcome to Created for Marketing , U.S. 8th Ed., by Lamb, Hair and McDaniel South-Western/Thomson Learning Chapter 2 - Strategic Planning for Competitive Advantage Created by John T. Drea, Western Illinois University Click here to start
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Basic Basic Terms Terms Choose Choose Wisely Wisely Sources of Sources of Competitive Competitive Advantage Advantage In the Mix Go to Round 2 Click on a Click on a point value point value to select an answer/question to select an answer/question Strategic Alternatives Select another chapter Go to Final Challenge! Who Wants to Be a Marketer? Round 1 Chapter 2 – Strategic Planning 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500
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Whoops! You’ve clicked on an area other than a point value or button. Please click below to return to the main answer board. Click to Return to the Answer Board
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Basic Terms - 100 points Answer: They are the 4 P’s of marketing. Question: What are product, promotion, price, and place (distribution)? Back to the answer board
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Basic Terms - 200 points Answer: It is the term used to describe the managerial process of creating and maintaining a fit between the organization’s objectives and resources and evolving market opportunities. Question: What is strategic planning ? Back to the answer board
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Basic Terms - 300 points Answer: It is the term used to describe the process of anticipating future events and determining strategies to achieve organizational objectives in the future. Question: What is planning ? Back to the answer board
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Determine how much of your total you want to wager, then click below. Go to the Open Challenge Question!
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Basic Terms - Open Challenge Answer: This term describes an organization’s long-term vision, based on a careful analysis of benefits sought by its customers and an analysis of environmental conditions. It is also the first part of an organization’s marketing plan. Question: What is a mission statement ? (or business mission) Back to the answer board
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Basic terms - 500 points Answer: This term, often known by its three letter abbreviation, is a subgroup of a single business (or a collection of related businesses in a large organization.) Question: What is a strategic business unit (SBU)? Back to the answer board
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Sources of Competitive Advantage - 100 points Answer: This curve shows that costs decline at a predictable rate as experience with a product increases. Question: What is an experience curve ? Back to the answer board
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Sources of Competitive Advantage - 200 points Answer: This category of competitive advantage exists when a firm provides something unique that is valued by customer beyond simply offering a low price. (ex: a strong dealer network for Caterpillar Corp.) Question: What is a competitive advantage ?
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This note was uploaded on 08/22/2009 for the course MKTG 1301 taught by Professor Bethpett during the Fall '05 term at Niagara College.

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Chapter_02 - Welcome to Created for Marketing, U.S. 8th...

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